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daniel c. bartel copywriting resume and SEO expert


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Daniel C. Bartel
LinkedIn References

SUMMARY

  • Extensive knowledge of Search Engine Optimization (SEO) writing and SEM
  • Skilled copyeditor/proofreader; knowledge of AP, Chicago and MLA styles
  • Deadline-focused, always delivering projects on or before their due date
  • Skilled in writing slogans and headlines, collapsing whole paragraphs into a few sentences or words
  • Communication style addresses both tactical (everyday) as well as strategic (long-term) company goals
  • Working knowledge of html coding

WRITING EXPERIENCE
COPYSTRATIC - Dallas, Texas
Owner, Freelance Copywriting and Consulting Business
Create original content for clients for a wide variety of projects. Writing online content, keyword research, web analytics, technical white papers, catalog descriptions, press releases, feature articles, white papers, newsletters, magazine articles

J.C. PENNEY CO. - Plano, Texas
Internet Copywriter, Home Division
Daily creation of online copy for landing pages and product presentations for a Fortune 150 department store. 2007 - 2008

  • Creation of copy and headlines to drive online sales for 7 categories of Home products — Home Accents, Windows, Bed & Bath, Kids & Baby, Toys and Furniture.

J.C. PENNEY CO. - Plano, Texas
Catalog Copywriter, Soft Home 2006 - 2007

  • Crafted marketing copy for Soft Home items: Comforter Sets, Sheets, Basics, Mattress Covers, and Window Coverings.
  • Coordination with buying teams on copy and headline revisions.
  • Worked with copy chiefs and layout artists to improve copy quality and workflow efficiency; cross-checking peer work.

YUM! BRANDS, INC. - Addison, Texas
Technical Writing Consultant
Copy creation on an existing 600-page franchisee manual for Pizza Hut International. Outlined detailed “how-tos” for applying re-branding strategies to new and existing storefronts. July 2007-November 2007

HOTELS.COM - Dallas, Texas
Marketing copywriter 
January 2006 – August 2006
Created more than 400 property descriptions for leading travel site.

DALLAS BUSINESS JOURNAL - Tarrant/Denton Bureau, Texas
Staff Writer, Real Estate
Covered commercial and residential real estate news for Dallas’ leading weekly business newspaper. 2004 – 2005

  • Covered industrial, office and residential real estate news, including breaking news.
  • Wrote breaking news stories for the dallas.bizjournal.com.

EDUCATION           
Master of Journalism – Print Reporting, 3.7 GPA
UNIVERSITY OF NORTH TEXAS – Denton, Texas

Bachelor of Arts – English, American Literature
UNIVERSITY OF SOUTHERN CALIFORNIA – Los Angeles, CA
           
AWARDS                  
2003 - First Place, APME Award (Associated Press/ Managing Editors)
Wichita Falls Times Record News

2002 - Best Series, Katy Award (Dallas Press Club)

2001-02 - UNT Mayborn Journalism Scholarship (twice awarded)

CIVIC
BIG BROTHERS BIG SISTERS OF NORTH TEXAS
Mentor for little brother, David (6 years).

ARLINGTON MISSION
Assistant

Industries:

Department Store Retail, Real Estate, Online Travel, Airlines, Food & Beverage, Banking and Finance, Medical, Movies, Entertainment

Partial client list:

  • Yum! Restaurants International, restaurant service
  • J.C. Penney Co. Inc., retail
  • Hotels.com, online travel
  • American Airlines Custom Publishing, marketing
  • Fort Worth Star-Telegram, print news media
  • Fort Worth Texas Magazine, marketing publishing
  • Big Brothers Big Sisters, non-profit
  • Dallas Business Journal, print news media
  • The LaChapelle Agency, marketing advertising
  • Wichita Falls Times Record News, print news media

Things I write:

Web site content

  • Product descriptions
  • Advertising headlines
  • Product research
  • SEO copywriter expert
  • Blogger, blog writer

Business-to-consumer marketing

  • Custom publishing writer
  • Magazine proofreader
  • Print advertising
  • Catalog copywriter
  • Technical writing
  • Brochure copywriter

Business communications

  • Press release writer
  • Newsletter writer
  • Proposal writer
  • Annual reports proofreader
  • Executive letter writer

Freelance and contract reporter

  • Business news
  • People profiles
  • Features stories
  • Breaking news
  • Trend stories